The Story Behind Our Dad Clothes

A close-up shot of a black t-shirt with the text 'DADZ WHO DO IT ALL' in white lettering.

Rad Dadz isn’t just about cool & comfortable hats and dad shirts—it’s about showing up.

For your family. For yourself. For all the moments, good and bad, that make fatherhood a privilege to experience.

Ever heard the saying, “work smarter, not harder?” Well, we think that should go for your clothes, too.

When you’re starting your day with a cup of joe and several loads of baby laundry that needs folding, the last thing you want to think about is what to wear—especially if your choices are limited to stretched-out tees, hats that are fraying on all ends, or corny “World’s Best Dad” shirts from last Father’s Day that are already fading and thinning from too many washes.

All you really need are some trusted basics to rely on: a cool, detailed hat with embroidery that won’t fray, and a couple of durable t-shirts that fit well, make you feel confident stepping out with your kiddo, and are comfortable enough to wear throughout any activity or task that comes up.

We get it, because we’ve been there. And that’s why we started Rad Dadz Club—to make comfortable, well-fitting clothes for hands-on dads like you.

We’re here to make getting dressed
your easiest decision of the day.

Around here, we believe in being:

Reliable

Just like you show up for your family day in and day out, we show up for YOU with gear that’s as dependable as you are and built to last, no matter what.

Authentic

Being a dad isn’t always easy. That’s why we’re all about keeping it real. No shortcuts—just the best-quality dad t-shirts and hats that match your everyday life.

Dedicated

From 3 AM diaper changes to late-night homework sessions with your school-aged kiddo, you give it your all—and so do we. Every stitch, design, and detail is created with your needs in mind.

Want the story behind Rad Dadz Club?

Everything changed when my son was born.

When you become a parent, you feel it—the shift that suddenly makes you want to become a better person and do more, all because of this little human you get to love for the rest of your life.

You see, I’ve been a graphic designer for years, and I’ve always loved creating and brainstorming. But there was something about holding my newborn son in my arms that made me think, “Wow, this is a feeling I’ll never, ever forget—and I want to do something that really matters to me.” I felt this drive to create a brand and space for dads, to make them feel seen and supported in this new chapter. A place that celebrates the joys of parenthood and commiserates with the fear and anxiety that come with a new baby.

One that makes at least ONE decision in your day feel easy—like what to throw on for a full day of dad duty without overthinking.

If you’re reading this and thinking, “damn, this is exactly what I’ve been feeling and looking for,” then you’re exactly who Rad Dadz Club is for.

You’re the dad who steps up without being asked, is emotionally present for your growing kids, and shows up for the chaos and the joy that comes with fatherhood—not just because you have to survive it, but because you genuinely love being a dad.

And we’re here to make sure you’ve got the gear that supports you through it all.